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商業管理 |
Brandstorm: Surviving and Thriving in the Consumer-Driven Marketplace |
Liz Nickles and Savita Iver |
St. Martin’s Press |
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商業管理 |
The Greater Goal: Connecting Purpose and Performance |
Ken Jennings and Heather Hyde |
Berrett-Koehler Publishing |
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商業管理 |
The End of Big: How the Internet Makes David the New Goliath |
Nicco Mele |
St. Martin’s Press |
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商業管理 |
Uncommon Sense, Common Nonsense: Why some Organisations Consistently Outperform Others |
Jules Goddard |
Profile Books |
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商業管理 |
How Excellent Companies Avoid Dumb Things: Breaking the 8 Hidden Barriers that Plague Even the Best Business |
Neil Smith and Patricia O’Connell |
St. Martin’s Press |
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商業管理 |
Share, Retweet, Repeat: Get Your Message Read and Spread |
John Hlinko |
Prentice Hall Press |
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