藝術設計
更新日期:
1999-07-02
Marks of Excellence: History and Taxonomy of Trademarks
Per Mollerup
Phaidon
1 Mar 1999
240p
書籍編號:
08-25
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● 內文簡介

The book presents a thorough exploration exploration of the trademark: its history, development, style, classification and relevance in todat's world. A brief history is givens of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The next chapters form a study of corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive taxonomy of trademarks, covering name marks, abbreviations and all kinds of picture marks. Also included is an alphabetical index of trademark themes: an illustrated selection of examples which feature some of the world's best trademarks – the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over fime and across the boundaries of language and space.

 

● 作者簡介

Per Mollerup is the founder of Mollerup Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity, previously publisher and editor of the magazines Mobilia and Tools, he has produced television programmes and lectured internationally on design. His previous books include Design for Life, The Corporate Design Programme, Good Enough is Not Enough and The Visible Company.

 

● 媒體報導