藝術設計
更新日期:
2000-07-02
Retail Design
Otto Riewoldt
Laurence
Nov 2000
240p
書籍編號:
08-24
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● 內文簡介

The retail world is facing a revolutionary challenge in the twenty-first century, Digital communication and the internet are replacing traditional distribution channels and becoming increasingly attractibe to a young, affluent Clientele – the globally minded customers of tomorrow who will source worldwide for their favourite brands. Consequently, retail marketing has to be redefined, and the design of retail and display spaces assumes a high priority. Rather than merely forming an integral part of corporate identity strategies, the spaces in which consumers and products are brought together need to develop and excitement of their own to provide a shopping experience that cannot be equalled by e-commerce. Leading architects and interior designers are faced with the task of re-evaluating traditional solutions for retail environments to provide for shopping's new dimension of entertainment – creating spaces which range from the strictly purist to those that permit hybrid combinations of functions or offer themed phantasmagorias.

Retail Design gives a comprehensive international overview or outstanding retail projects, including showrooms, boutiques, ortlets, markets, mega-malls and department stores. Forty-four schemes by architects and designers such as Ron Arad, Ben Kelly, David Chipperfield, Oswald Matthias Ungers, Massimiliano Fuksas and Eric Kuhne and Associates are presented.

With a comprehensive reference section and richly illustrated with colour photographs and drawings, Retail design is an invaluable source and designers working or interested in the new retail environment.

With 272 illustrations, 210 in colour

 

● 作者簡介

Otto Riewoldt is currently head of strategic communication for a major European industrial group and has formerly worked as an editor and consultant in the fields of architecture, design, media arts and corporate identity. He has curated numerous exhibitions in Germany and abroad. His previous books include New office Design (1994), Intelligent Spaces: Architecture for the Information Age (1997) and Hotel Design (1998).

Jennifer Hudson is a graduate of the Courtauld Institute of Art. She is an editor and researcher in the fields of design and art history.

 

● 媒體報導