非文學類
更新日期:
2017-08-09
Return to Glory: The Story of Ford’s Revival and Victory at the Toughest Race in the World
Matthew DeBord
Atlantic Monthly Press
June 2017
272pp
書籍編號:
03-9853
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● 內文簡介

★ 亞馬遜網路書店 汽車歷史 #1.

資深科技財經記者Matthew DeBord在他的新書《重返榮耀》(Return to Glory)將透過福特汽車近幾年在法國勒芒24小時拉力賽車中,與汽車產業發展的歷史、汽車消費文化相互連結,同時讓讀者們看見創新與意志,如何讓福特汽車在歷經了一連串的挫敗後,以展新的姿態,受到世人的矚目。

距今五十年前的一場法國勒芒拉力賽事,福特汽車一舉打敗了法拉利,震驚了當時的賽車界。然而,在接下來的日子,福特汽車歷經了一連串的商業危機,幾十年再也不曾回到這條穿越法國農村的賽道中呼嘯而過。直到10年前,艾倫‧穆拉特(Alan Mulally)在金融風暴時,接管了福特汽車的營運,他決定放手一搏,讓這家股價跌至1美元,岌岌可危的汽車公司,在毫無政府的補助下,挺過了金融危機,維護了這家百年汽車廠的尊嚴與價值。而就在2015年的底特律汽車展上,福特汽車所展示的不是一般的房車,舞台上滾動著一台以碳纖維打造而成的超級跑車。隨後,2016年福特汽車再次重返勒芒賽道的舞台,並且贏得最後的冠軍,代表著底特律與福特將再次在汽車產業中找到屬於自己的一席之地。

《重返榮耀》不僅在探討福特汽車如何贏得,這個堪稱最瘋狂的汽車耐力賽。並藉此帶領讀者,回顧過去十年來汽車大城底特律與福特汽車密不可分的歷史,歷經汽車產業蕭條、抵押貸款危機,進而探討汽車產業未來的轉型。無論你是否為汽車愛好者,都將會為這個引人入勝,且令人熱血沸騰的故事,而感到著迷。

 

● 作者簡介

Matthew DeBord是美國線上財經科技新聞《商業內幕》(Business Insider)的資深通訊記者。同時為《紐約時報》、《華盛頓郵報》以及《赫芬頓郵報》等各大媒體撰寫文章。他也經常擔任電視台的嘉賓,在節目中探討汽車產業發展等問題。曾著有《The New York Book of Wine》以及《Wine Country, USA》等書。現居於美國紐澤西。

 

● 媒體報導

“An upbeat, feel-good business story . . . Car enthusiasts will savor the insider information, including DeBord’s interviews with key members of the new GT’s design team . . . Readers from the business side will enjoy this snapshot into how an American industrial titan flourished by going back to its past as part of its future.”―Publishers Weekly (starred review)

“What a great book! It’s the first time I actually enjoyed a car book all the way through. [DeBord] managed to combine racing with great historical insights about the consumer car industry, and why racing and the consumer car industry [are] connected . . . I truly enjoyed this book . . . Amazing writing, captivating, educational, but in a new cool way. I stopped reading books for awhile, but this book wants me to start again. It’s the exact right length too.”―Henrik Fisker, founder and CEO Fisker Inc. and founder of VLF Automotive

“Whether you’re a car-lover or not, Matt DeBord’s Return to Glory is a fun, lively read―and also a powerful story of American ingenuity and innovation. It couldn’t come at a more timely moment.”―Sheelah Kolhatkar, staff writer at the New Yorker and author of Black Edge: Inside Information, Dirty Money, and the Quest to Bring Down the Most Waned Man on Wall Street

“Matthew DeBord’s book is the indispensable record of the Ford’s return to Le Mans and victory. A great story deserves a great storyteller.”―Dan Neil, automotive columnist at the Wall Street Journal