《你該知道所有「公關」的事情》超過500個最直接的答案
非文學類
更新日期:
2005-07-09
Everything You Should Know About Public Relations
Anthony Davis
Kogan Page
October 2005
288p
書籍編號:
03-10
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● 內文簡介

你對於「公關」(PR, Public Relations)一職有清楚的認識嗎?還是你仍認為公關只是發發新聞稿、辦辦記者會而已呢?

本書作者曾為各大行業講授有關PR和行銷課程,同時,也在授課當中發現許多人,包括公司高層主管對於PR一職十分不了解。因此,本書回答了超過500個最直接的問題,包括有:

-公關和行銷有何不同?

-什麼才算是「好公關」呢?

-公關真的能幫助公司組織嗎?

所有一連串的問題全在本書中可以找到答案。這讓職場上的PR/行銷人員清楚明白自己的角色重要,同時也讓公司主管知道如何善用PR所為公司帶來的利益。

 

● 作者簡介

Anthony Davis is a writer, consultant and lecturer specializing in marketing and business communications. He has lectured extensively on PR and trained non-marketing managers and professionals in PR and marketing. He has created and operated successful PR programmes in the private and not-for-profit sectors and has advised numerous SEMs. An experienced broadcaster, Anthony contributes regularly to the business press and gives lectures, talks and workshops to numerous trade associations and business groups, at several universities and for various professional examinations.

 

● 媒體報導