商業管理
更新日期:
2003-07-07
The New Investor Relations: The Expert Perspectives on the State of the Art
Ron Willingham
Free Press
Oct 2003
288p
書籍編號:
02-99
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● 內文簡介

Shareholder lawsuits, accounting and financial reporting scandals, 24/7 business media, the growing ubiquity of the Internet, public calls for increased disclosure and transparency…the landscape surrounding Wall Street and publicly held corporations has changed more than at any time since the Great Depression. Investor relations professionals face the challenge of rebuilding credibility and strengthening relationships with the investment community and the public. In The New Investor Relations, leading professionals within the field provide much needed guidance and strategy for navigating through today’s communications maelstrom.

 

● 作者簡介

Ron Willingham is founder and CEO of Integrity Systems, Inc. and the author of Integrity Service and Integrity Selling for the 21st Century.

 

● 媒體報導