商業管理
更新日期:
2013-12-12
Get Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World
Lance Kalish, Ido Leffler
New Harvest
Nov 2013
204pp
書籍編號:
02-954
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● 內文簡介

Ido Leffler與Lance Kalish是兩名專業背景大相逕庭的年輕人,2006年29歲的他們共同創立Yes To, Inc.時,除了夢想幾乎一無所有。今天,他們旗下的「Yes to Carrots」已躋身全球自然護膚品牌的領頭羊,成為成長最快速的美容品牌之一,更可貴的是,他們在創造非凡成就的同時依然維持堅定的原則,投入有意義的商業關係,回饋社群,並且準時回家吃晚餐。

兩位作者在創業之初僅憑藉著膽量以及對產品潛力的直覺,其後做出許多優秀的決策,也不乏糟糕透頂的。他們在《Get Big Fast and Do More Good》中傾囊相授得來不易的成功秘訣,包括強韌互信的夥伴關係以及傑出的幽默感。當90%的新創公司會在前三年失敗,這是一本深具參考價值的現代創業與快速品牌建立指南,也是一個激勵人心的故事,證明了兼顧商業成功、意義感與公益的創業生活方式!

 

● 作者簡介

Ido Leffler與Lance Kalish是Yes To, Inc.創始人。

 

● 媒體報導

"For the freshly minted entrepreneur, [the] authors of this irreverent book—successful self-starters Leffler and Kalish—are brutally honest about the goofs and gaffes they made on the way up. Since more than 90% of startups fail in their first three years, it might be more useful to know what not to do when you start a business." ——時代雜誌

“Two crazy (and whip-smart) guys got you (and me!) to put carrots and tomatoes on our face. Their product works, their company works, their charity works and they've worked their way into our stores and homes- Yes To reading this book and learning from their story!” ——Ellen Gustafson,社會創業家、飲食運動家,糧食議題智庫Food Tank、FEED計畫共同創辦人

"When Walgreens was founded, over 100 years ago in a one thousand square foot pharmacy, no one expected we would become a brand recognized around the world. And, that's a point that is captured so well in this insightful and masterfully written book. The “Yes To" products we carry in our stores reflect what we mean by "Doing Good while Doing Good Business." Ido Leffler and Lance Kalish have certainly set a high bar, and this book is a prime example of what hard work, vision, and a "yes" attitude can do for you and your company." ——Gregory D. Wasson,美國連鎖藥妝店Walgreens總裁暨執行長