★美國亞馬遜網路書店的市場行銷暢銷書#4

網路無遠弗屆的數位時代裡，每個人都深信「新社交媒體」帶來一個史無前例的成功行銷。真的如此嗎？

《面對面行銷》(The Face-to-Face Book)一書兩位作者清楚解釋：「新社交媒體」的確是當今重要的行銷手段之一，可是深入研究探究消費者的購買行為中，90%的購買行為都在離線狀況發生，且來自於面對面的個人推薦，尤其是認識的或令人信服的人的行銷。

這本書提出與其它行銷書不同的觀點。它將成為每位想要銷售產品或是一個概念/訊息的人必須獲知的重要課題。

Ed Keller, CEO of the Keller Fay Group, has been called “one of the most recognized names in word of mouth” and the author of THE INFLUENTIALS. In 2011 he was awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member.

Brad Fay is COOL of the Keller Fay Group. He was given the 2007 Grand Innovation Award of the Advertising Research Foundation for the development of Keller Fay’s TalkTrack, the first continuous measurement system for all word-of-mouth, including the 90% of word-of-mouth which occurs offline.