The top 20 percent of salespeople close 80percent of the sales. How can you get to that golden 20 percent?

Since its first publication, Secrets of Closing Sales has helped hundreds of thousands of salespeople rise to top. Now in its seventh and fully revised edition, bestseller has been updated to meet the challenges of today's increasingly competitive and sales envi-ronment, and it's better than ever before.

With detailed coverage of new selling methods, innovative strategies, and a treasury of new real-life examples, this friendly guide will teach you, step by how to:

• Read the prospect's unspoken signals

• Generate an aura of positive expectancy

• Combat objections like “ I'll think it over “ or “ Your price is too high “

• Ask for more than you really need- and get it

• Uncover your buyer's hidden weakness-and overcome it

• And much, much more

Highlighted by case histories htat demonstrate successful selling strategies and tested tech-niques. Secrets of Closing Sales is the one paramount tool that sales professionals- whether veterans of newcomers-need in order to triple or even quadruple their current income. This new edition features dozens of proven case studies of dramatic seal-the-deal closes from around the world.

Today, with rapid-change markets, unpre-dictable demand, and a fluctuating economic future, selling strategies must be rebuilt. It's a whole new world, and Secrets of Closing Sales is the book that no progressive salesperson can afford to be without.

Roy Alexander, chairman of Alexander Public Relations, has served MetLife, Flexmaster, Lin-coln Logs, Sales and Marketing Executives International, Barter Advantage, Uni-Glex, The Classic Traveler, Solar Additions, Transit Adver-tising Association, Z-Flex, West Virginia Coal Association, and Food Retailing magazine, Alexander is a member of Marquis's Who's Who in the World.

For ten years Alexander was editor of Marketing Times magazine and is a frequent popular speaker before business groups. A graduate of Northwestern University, known for its jour-nalism school, he lives and works in Manhattan.

Charles B. Roth racked up three decades of sales training for the nation's leading firms. He died in 1973.