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更新日期:
2011-01-11
Self-Marketing Power: Branding Yourself as a Business of One
Jeff Beals
Keynote Publishing
January 2008
288p
書籍編號:
02-621
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● 內文簡介

★ 美國亞馬遜網路書店讀者評價4.5顆星

★ 本書於2008年初版後,深獲好評,即將出版本書修訂版。

In a competitive, global economy, you need to stand out. Whether you're hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.

Through fascinating examples and entertaining stories, you will learn how to:

· Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business

· Establish name recognition and become a celebrity inside your sphere of interest

· Get real results from your networking efforts

· Exploit your current job for self marketing benefits

· Become a superstar in your profession

· Develop an expertise and become a sought-after speaker, consultant and source for news stories

 

● 作者簡介

Jeff Beals' (www.jeffbeals.com) diverse background makes him the ideal person to reveal and explain the secrets of self marketing. As a commercial real estate executive, radio talk show host, newspaper columnist and part-time college professor, Beals understands how to synthesize wide-ranging experiences into one very successful career.

 

● 媒體報導

“Jeff Beals has done an excellent job explaining the reality that people are products. Whether deliberate or not, you create your own brand through your actions. What picture pops into someone's mind when they hear your name is totally within your control. Self Marketing Power is a manual for managing your personal brand.” ── Robert Gordman, Author of The Must-Have Customer

“How can one city produce an amazing money wizard like Warren Buffett and a leadership star like Jeff Beals? Maybe there's something in Omaha's water. Send me some...! “── Jay Lipe, Author of Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity and The Marketing Toolkit for Growing Businesses.

“Jeff's book is an essential tool for anyone in the business world today, regardless of their title or their role. Read his book, understand what he's talking about, and do what he suggests. You'll find only success for your efforts.” ── Cam Marston, speaker and author of Motivating the "What's In It For Me?" Workforce.

“Personal change usually precedes organizational change. That's why a book on self marketing is critical to building strong companies. Jeff Beals argues that employees have a moral obligation to use their gifts and talents--and the power of their personal brands--to help their companies do better. What would happen if everyone in your company made this choice?”── Drs. Kevin and Jackie Freiberg, co-authors of Boom! 7 Choices for Blowing the Doors Off Business as Usual and NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success