Have you ever thought that there's got to be a way to run a successful and socially responsible company? There is--and Values-Driven Business will provide you with a realistic method to change this dream into a profitable and fulfilling reality. This short, easy-to-read, and eminently practical book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them.

Chip Conley is founder and CEO of Joie de Vivre Hospitality, Northern California's largest hotelier, Chip has won numerous awards, including Guerrilla Marketer of the Year from the Amer-ican Travel Marketing Executives, Northern California En-trepreneur of the Year, National Humanitarian hospitality Company of the Year, and the Experience Stager of the Year. He is the author of The Rebel Rules: Daring to Be Yourself in Busi-ness and Business Rules of Thumb( with Seth Godin).

Eric Friedenwald-Fishman is president and creative director of Metropolitan Group, one of the country's leading full-service stratrgic communications and social marketing agencies with of- fices in Portland, Chicago, and Washington, D.C Eric has denel-oped brands and marketing strategies for many well-kown socially responsible businesses. Eric is particularly passionate about harnessing marketing to drive social change and is the pri-mary author of the public Will Building Framework, a strategic communication approach to creating sustainable social change.