「銷售的藝術」不是單純地告訴客戶有關他期望聽到的一切，應還包含了如何掌握你手上賣的產品，和你當下適用的銷售步驟、戰略和技術。

《Counter-Intuitive Selling》一書提出了一個得到證實的計畫，足以打破你舊有的銷售習慣，卻從「Counter-Intuitive Selling」行為的真實成功故事得到啟示，從中發現：

How to plant the necessary behavioral change triggers inside yourself that will lead to a new level of success.
How to integrate counter-intuitive thinking and behavior into whatever sales process, techniques, and strategies you and your company practice.
How to use the Decision-Maker RaterTM to determine if you are really talking to the rights individuals with prospects and clients.
What really matters in today’s technology-enabled professional selling environment.
How to make yourself a valuable member of your client’s or prospect’s team, even before you make the sale.
無論過去你聽到了什麼，但銷售絕不是一場遊戲，生意的得失不在於價錢。若是你想要超越傳統銷售技能所帶來的結果，本書將提供一個成功的新銷售計畫。

Bill Byron Concevitch is Chief Talent and Learning Officer for Witness Systems, Inc., and author, professional speaker, experienced sales professional, and expert trainer. He has served as president of Mentergy, chief learning officer of ExecuTrain Corporation, senior vice president of sales at Element K, and executive vice president of Learning Tree International. He is a regular presenter at seminars, author of numerous white papers on selling trends, and featured in a variety of industry forums and events. His unique perspective gained from his vast experience has enabled him to effectively train thousands of sales professionals over the past 25 years.