一本適合15-85歲讀者的商管書!
商業管理
更新日期:
1999-07-07
Business Beyond The Box: Applying Your Mind for Breakthrough Results
John O'keeffe
Nicholas Brealey Publishing
June 1999
244p
書籍編號:
02-21
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● 內文簡介

Business Beyond the Box is about developing the ability to create a flow of ideas that will bring about a step-change in actual results. Your mind is a brilliant personal cranial computer which most of us don't know how to operate. The only thinking strategy most of us know is logical analysis; and the only alternative strategy we know is a vague form of brainstorming, which rarely delivers.

Business Beyond the Box is about applying your mind to eight thinking strategies which work, based on a new concept called triangular thinking. Linear or vertical thinking was always close to tunnel vision. Then came lateral thinking which brought a breadth of thought, but often ended up with ideas too impractical for business. Triangular thinking solves these limitations by being directly focused on bottom-line business results. It involves doing three things together:picturing a step-change, building know how, and using creative thinking-all focused on achieving real-world results. This is a Breakthrough book because the strategies it outlines are surprisingly effective at getting step-change results from relatively easy changes.

 

● 作者簡介

John O'keeffe is Group Vice President, The Procter & Gamble Company, one of the world's largest consumer goods companies with many famous brands. He has had a fast-track career through marketing and general management, with worldwide experience.

 

● 媒體報導