A global services revolution is taking the business world by storm, as India becomes the world's back office provider. From call centers and claims processing to human resources, accounting and even legal operations, services jobs are migrating from the West to India by the thousand each year.

Whether you are a Fortune 500 CEO or a project manager, a pharmaceutical researcher or leading your company's business development efforts, the competitive edge India offers is key to transforming your business – responsibly and effectively – and creating the market advantage you need to succeed.

While cost reduction is often the initial goal of “offshoring,” What's this India Business? Clearly demonstrates its real value: increased quality and greater effectiveness. Rich in examples and expert advice, this nuts-and-bolts guide shows what it takes to surge ahead of market trends, build a sustainable dnw business model, and unleash the power of Indian business people to gain an advantage for both your business and the international economy.

This is a practical guide to a dynamic country of a billion people with a complex culture and vibrant business environment, offering proven strategies for working positively with Indian businesses.

Paul Davies takes you behind the scenes to show you how to select the right partner for your company from the myriad of Indian businesses that all seem to present a similar face to the west. He draws on his own experiences developing business partnerships in India to take you step-by-step through the planning and implementation stages, exposing the hidden costs and benefits, and carefully steering you sway from the inherent dangers in offshoring.

You'll learn to identify the essential qualities in a potential Indian business partner, to negotiate successfully and tackle corporate responsibility, and to face the future with conficence. This straightforward, insider's guide is an entertaining introduction to the dynamic cultures of India as well as a challenging book for the new century.

Paul Davies was Managing Director of Unisys India, respon-sible both for developing the business within the Indian domestic market and also for transferring IT development and significant business processes to India from the US and Europe.

In India he created a unique network of contacts across commerce, professional services and government at both national and state level. His customers in India included both the largest private sector bank, ICICI, the largest government owned bank, State Bank of India , and Air India . He developed an innovative corporate social responsibility programme, aimed at helping small and medium businesses to grow and develop their markets overseas.

Davies has had a successful career in the IT industry, responsible for creating a partnership worth a potential ＄ 100 million with Microsoft, and prior to that managing major financial services accounts. He was initially based in Holland where he was responsible for ensuring international marketing co-operation and first developed his interest in cross-cultural business development.

Currently, he the Managing Director of Onshore Offshore Ltd, a consultancy providing initial advice through to implementation of offshore services, from business process outsourcing to information technology development and projects; as well as advice and consultancy to Indian companies that wish to address the European and US Markets more effectively.

He taught for 9 years and has a PhD in English, focused on the novels of George Eliot. He is married, with four children.