For nearly twenty years, Gwyneth Olofsson has been helping people avoid the cultural that plague travelers to new cultures. Over the years, her colleagues and acquaintances have come to her for advice about living and working in a wide variety of new situations. Her answers-in letters and e-mails-are now an essential guide for businesspeople and professionals working outside their own culture. She coaches the business traveler on important cultural issues, many that can easily go awry: getting acquainted, making a good impression, eating together, understanding diverse rules of time, discussing ethics and politics in the workplace, and many, many more.

Wben in Rome or Rio or Riyadb…. Is a sweeping, comprehensive guide for conducting business in the world's largest economies, from Australia to Venezuela , from India to Turkey , from Hong Kong to Mexico , and every major economy in between. With thoughtfulness and candor, humor and compassion, Gwyneth Olofsson elevates the cross-cultural experience to its best.

Gwyneth Olofsson is owner of Communico, an international training and consulting company based in Sweden where her clients include the Volvo Group and Schumberger- Sema. Author of a guide to English for Swedish speakers, Everyone Makes Mistakes, Olofsson also writes a regular column for Volvo's in-house magazine, Global. Raised and educated in England , Olofsson now lives in Goteborg .