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更新日期:
2015-02-16
Grit to Great: How Perseverance, Passion, and Pluck Take You from Ordinary to Extraordinary
Linda Kaplan Thaler and Robin Koval
Crown Business
Sep. 2015
144pp
書籍編號:
02-1046
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● 內文簡介

《善意的力量》和《小的力量》作者最新力作!

根據賓夕凡尼亞大學心理學家Angela Duckworth研究顯示:孩童的成功取決於決心、毅力、恢復力和膽量。最值得注意的是,「膽量」已成為孩童人格發展中得到重視的特質。

不是每個人都被賦予異於常人的聰明才智或是中樂透的運氣,但是不必感到失望的是,你仍然可以成就超出預期的事業和人生,只要擁有正確的態度和決心,成功仍掌握於你手中。

這本書結合了故事和實踐方法,告訴你膽量無論在教室裡還是辦公室,對於個人生活還是人生事業,都有顯著的驚人力量。

成功最有力的預示,就是我們對膽量的判斷力。

膽量能夠讓你成就一件專案、一份工作,甚至一種關係,因它帶出一個強烈訊息。你不一定非得擠進精英學校,或者擁有良好的家庭背景或社會聯繫,你無法控制事情的各種可能,不是時間長短的問題,最重要的是你如何用功工作、如何裝備自己以及毅力堅持,這些都是我們每個人可以自我控制的範圍。

這本書有效教導你如何將潛能發揮於實務表現,並在競爭中取勝的成功秘密。

 

● 作者簡介

琳達.凱普.蘭薩勒(Linda Kaplan Thaler),在廣告界擁有多年豐富經驗,是凱普蘭薩勒集團的創辦人。該公司被喻為美國成長最快速的廣告公司,合作客戶包括玩具反斗城、露華濃、US Bank、溫蒂漢堡等,為他們打造深植人心的廣告形象,以及朗朗上口的廣告主題曲。在此之前,她曾任職於北美威智湯遜廣告公司集團創意總監,擅長將生活裡的小細節,創造成為美國流行廣告文化。

羅蘋.柯瓦爾(Robin Koval),是普蘭薩勒集團的報行長,也是一名資深廣告人。

 

● 媒體報導

“You don’t need to be brilliant or incredibly talented to become hugely successful. But what you do need is to read this book. Grit to Great teaches us all how to develop our grit quotient so almost any goal is possible.” –James Patterson, bestselling author, former CEO of J. Walter Thompson

“An insightful guide to achieving success in work and life, filled with real-life stories, tools and techniques that can help us all live with more passion, perseverance and resilience.” – Arianna Huffington

"You need GRIT to get great, and this book succinctly tells you how to do it. There’s no sugar coating: Thaler and Koval tell it like it is because they’ve used grit to achieve great success themselves. I recommend it.” – Mark Sanborn, bestselling author of The Fred Factor

“Looking for a real secret to success? It's not just who you know. It's about determination, tenacity, hard work and, above all, grit. Grit to Great by Linda Kaplan Thaler and Robin Koval combines solid, usable advice with engaging stories to create a near-perfect handbook on how to succeed.” – Keith Ferrazzi, author of the #1 NY Times Bestseller Who's Got Your Back and Never Eat Alone

“Grit to Great is packed with wisdom and lessons on how develop the power of perseverance, tenacity and fortitude that ultimately leads to success. The insights here will stay with you long after you finish reading!” – Marshall Goldsmith, author of the New York Times and Wall Street Journal bestsellers Triggers, and What Got You Here Won’t Get You There

“Grit and tenacity are absolutely essential to success, and that’s why I’m so excited about Linda and Robin’s new book, Grit to Great. Grit is what made America great, and it’s what will make you be the person you truly want to be, in any area where you really want to succeed. I've read it and I'm recommending it to all my friends. I know the authors, and they not only wrote the book on grit, they live it. It’s going to change your life." – John Maxwell, author of The 21 Irrefutable Laws of Leadership and other bestsellers