商業管理
更新日期:
2017-10-13
The Sales Survival Handbook: Cold Calls, Commissions and Caffeine Addiction – The Real Truth about Life in Sales
Ken Kupchik
AMACOM
September 2017
208pp
書籍編號:
02-1312
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● 內文簡介

本書獲多位作家盛情推薦!包括:
《銷售聖經》作者傑佛瑞.基特瑪(Jeffrey Gitomer)
高利潤銷售達人馬克.亨特(Mark Hunter)
《SNAP Selling》作者Jill Konrath
《Simplified》作者Mike Weinberg

這是一本活生生的銷售指導,因為作者Ken Kupchik清楚銷售人員處於喝咖啡比別人多、必須面對撒謊的客戶、招架提出殘酷要求的管理人,以及經歷巨大銷售壓力紊亂症(PSSD)、缺乏娛樂生活等等棘手問題,因此,他們比任何人更需要一本富有幽默感,體現他們實際需要的銷售寶典。

在這本書中,創造「幽默銷售」(Sales Humor)社交平台的銷售達人暨本書作者Ken Kupchik,以輕鬆、幽默且實戰的情景教導你處理銷售時所面對的各種壓力和必不可少的技巧,包括:

✔ 克服遭人拒絕的心理障礙;
✔ 走出銷售低谷,從滑谷奮力往上爬;
✔ 電話推銷的沉著應對;
✔ 避免發生乞求客戶的尷尬;
✔ 識別各種類型的客戶、同事和經理;
✔ 解開銷售人員的薪酬計算方案;
✔ 有效處理日常事務;
✔ 維持社交生活。

本書包含所有銷售人員「應做」和「不應做」的清單,還有小測驗、列表和真實生活的建議,讓你在業績壓力中生存下來,並享受銷售職業所帶來的驚喜。無論你是否擁有銷售經驗,或只是個菜鳥,本書全面提升你的銷售技巧和心理層面,讓你在職涯乃至生活均能得意自如,幽默應對。

 

● 作者簡介

Ken Kupchik,是作家、顧問和「幽默銷售」(Sales Humor)的創造者,那是一個在商業世界中最愛歡迎的社交媒體平台,包括臉書、Linkedin和Instagram等,擁有超過五十萬的粉絲,他們都是工作過度勞累的銷售人員,也是最急需開心笑的人。

 

● 媒體報導

“Humor is the universal language of sales & success. The Sales Survival Handbook captures the humor & captivates the reader. You will laugh all the way to the bank.”──Jeffrey Gitomer, author of The Little Red Book of Selling

"Caution: Do not read this book on Mondays…you won’t work the rest of the week. It’s that funny!”──Mark Hunter, author of High-Profit Prospecting

“Lots of sales books cover strategies and trends, but this is the only one that shows you the ropes while making you laugh. It’s a powerful combo.”──Jill Konrath, author of More Sales, Less Time and SNAP Selling

"A refreshingly honest look at what it takes to not just survive but thrive in your sales career. Ken Kupchik has penned a funny, entertaining, and easy to grasp guide for the modern seller. The wise will heed his advice!”──Mike Weinberg, author of Simplified