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更新日期:
1998-07-07
The People Vs. Big Tobacco: How the States Took on the Cigarette Giants
Carrick Mollenkamp Joseph Karl Menn Adam Levy
Penguin
January 1998
368p
書籍編號:
02-109
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● 內文簡介

Memphis, Tennessee, 1993. Attorney Michael Lewis looks int the emaciated face of his friend, a lifelong smoker dying of cancer, and resolves that something has to be done to right the wrong, Big Tobacco, which in four decades of litiga-tion has never paid penny, must be held account-able for the human and financial wreckage its products leave behind- especially the millions of lives snuffed out.

Four years later, Mississippi Attorney General Mike Moore stands at his microphone in the ball-room of the ANA hotel in Washington, D.C., and announces to the nation that Big Tobacco has just conceded the biggest legal settlement in history―$368.5 billion.

As Moore outlines the points of the plan, it is clear that America's relationship with tobacco is about to transformed forever. Sweeping changes in the regulation and marketing of cigarettes and smokeless tobacco are about to take place. A few spectacularly rich tobacco companies will pay heavily for their lies, denials, and evasions. Joe Camel and the Marlboro Man will never again woo another teenager.

And from the moment it is announced, the agree-ment is attacked and applauded from every side.

For the first time, the facts behind this fascinat-ing story are woven into a single investigative narra-tive. Written in the fast-paced, riveting style of Jonathan Harr's A Civil Action by a reporting team positioned, from the beginning, close to key players from all sides of the legal battleground, this compelling human spectacle takes us behind closed doors to witness greed, duplicity, sacrifice, the power of people with influence, and the ingenuity of people without power. With its tales of reversals, brilliant compromises, and cold-eyed brinkmanship, The People vs. Big Tobacco lets readers become insiders themselves in one of the most consequen-tial social and financial of our century.

 

● 作者簡介

JEFFREY ROTHFEDER, CARRICK MOLLENKAMP, ADAM LEVY, and JOSEPH MENN are the core of Bloomberg news team that broke the story of the tobacco settlement talks. These reporters and editors kept up dat-by-day coverage, on the scene, as the landmark settle-ment unfolded. Jeffrey Rothfeder, Bloomberg News national editor, is the author of three other books including the award-winning privacy for Sale.

 

● 媒體報導